Jimmy Iovine, the song not the person, is a tale of the realities of big record labels and how they do business. If you are not familiar with the song, take a listen here. The irony is that Macklemore wrote the song before he blew up. Yes, he was being looked at by labels at the time due to his success that he created himself, but he wasn’t the mega artist as he is known today. He was an indie rapper making a name and marketed himself through viral videos and growing his fan base. He realized that doing a record deal would put him a place where he would get the short end of the stick. All artist get the short end of the stick with record deals, but that’s what you get when someone else pays all the cost up front. The major labels are out to make a profit and they’ll do everything in their power (or power you give them) to do it. So, Macklemore did exactly what he was already doing, going independent. Unheard of to most music listeners but not to 99% of artist out there today. See, what Macklemore has done is show us that it can be done without a major label and it can continue to be done without one!
Now, that doesn’t mean he doesn’t hire major labels to do some of his leg work. The major labels already have a system in place to market, distribute, and publish music. So he uses the label’s services without giving the major labels any control or ownership of his music. It’s a revolutionary way for artist to get their music out to the masses. We at Terraforming Records are exactly designed to be a label service. We are not looking for ownership of anything, we just want to help artist out. Not everyone can do the business side of music and most artist don’t know how to or want to deal with it. In today’s world we have the internet and that gives all artist the leverage to get out there and be heard and successful. Now, Macklemore is a rare situation and a strike of luck. He is very talented and he found a sound of his own with a huge audience that embraced it. 99% of artist out there will NEVER get to that level, just like Terraforming Records will never become a major record label. The odds are NOT in our favor, but that doesn’t mean you/we shouldn’t try. You’ll never win if you don’t play or at the very least try!
All the astronomical numbers aside, there are plenty of artist out there making a living with their music. Many of them not signed to a label, but still make & release records, market said records and tour. Up to a certain level, those artist have to reach out and get help doing all of the mentioned. When they do, they hire companies to assist and that is exactly what we aim to do. We provide label services for artist in marketing, distribution and publishing. That is where the music industry is going, giving more power to the artist and giving more options for the world to hear. It’s about changing the game and taking command of your own future. This is the “Wild West” of the music industry and we are a small “boomtown” label in Denton,TX, trying to claim our stake like Wyatt Earp in Tombstone (Greatest Western EVER!).
So if you are the 99% and need a helping hand, drop us a line! We would love to talk with you. If you’re one of the 1%, what are you doing reading my blog?
Whatever you do, don’t give up on your dreams, but remember you WILL fail more than succeed; but that shouldn’t stop you though.